StrongMail Launches Cloud-Based Data Initiative Leveraging Amazon Redshift

StrongMail, a provider of email marketing and cross-channel marketing solutions, will leverage Amazon Redshift, Amazon Web Services' fully-managed, petabyte-scale data warehouse service in the cloud. StrongMail customers will be able to use Amazon Redshift to store and analyze vast quantities of data. Using StrongMail's platform, marketers will have access to all of their consumer data.

"To stay ahead, enterprise marketers must use deep data, advanced analytics and intelligent automation to drive better marketing," said Bill Wagner, CEO of StrongMail, in a statement. "Amazon Redshift's cost-effective and scalable data warehouse service in the cloud, combined with StrongMail's innovative and intelligent data platform, attacks one of the industry's biggest pain points: accessing and harnessing big data.By removing the constraints of other marketing solution providers, StrongMail frees customers from limits on the amount, age and type of data required to deliver highly targeted and relevant messaging."

"Data warehouses for large and changing datasets require significant time and resources to administer," said Jeremy Sterns, chief technical officer at StrongMail, in the statement. "By building upon Amazon Redshift with StrongMail's innovative new technologies, our customers will be able to easily garner new previously hard-to-capture customer insights. The out-of-date architecture of other ESPs limits marketing's ability to access and leverage a broader set of customer data. By removing these barriers, StrongMail helps deliver the power of big data into the hands of enterprise marketers."

"Amazon Redshift helps customers who are facing significant challenges with the exponential growth in available marketing data," said Terry Wise, head of worldwide partner ecosystem at AWS, in the statement. "By offering data warehousing as a service, AWS provides an efficient and flexible architecture while managing all of the work needed to set up, operate and scale a large data warehouse. Amazon Redshift opens up new possibilities for cost-effectively harnessing their big data needs. We are delighted that StrongMail is bringing these benefits to their enterprise marketer customers."

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