SproutLoud Partners with Telmetrics

Call analytics and attribution technology provider Telmetrics has partnered with SproutLoud.

Through the partnership, SproutLoud's clients can now assign call tracking phone numbers to local marketing campaigns in real time. This includes tracking the resulting call performance in SproutLoud's dashboard for digital marketing, email, direct mail, print, TV and radio spots, outdoor media, and collateral.

Providing call analytics will help SproutLoud's customers identify which digital and traditional media programs are yielding phone calls, so they can accurately attribute these offline leads and evaluate the lead generation impact of their overall marketing campaigns. SproutLoud clients that use the Telmetrics call analytics feature will be able to measure their marketing programs' resulting call performance on a local level as well as centralize the results for ROI and trending analysis at a corporate level.

"Brand and local marketers alike recognize the need for a more complete online-to-offline attribution picture and are demanding effective marketing proof of performance and ROI tracking solutions," said Bill Dinan, president of Telmetrics, in a statement. "We are pleased to work with SproutLoud to help their national brand clients better attribute marketing-driven leads through call attribution."

"This partnership allows us to offer our clients valuable success metrics that will inform and optimize their channel partner marketing programs for increased lead generation," said Gary Ritkes, president of SproutLoud, in a statement. "We chose Telmetrics as they are a proven leader in the call analytics and attribution market."

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