Smartly.io Launches Social Advertising Solutions

Smartly.io, a social advertising automation platform provider, has enhanced its advertising automation capabilities with the release of Budget Pacing Visualizer, Dynamic Local Inventory Ads, and Cross-Campaign Budget Optimization.

"By unifying media, creative, and data in one platform, we allow retailers to hit shoppers with the right message at the right time, all while providing them with flexibility in how they browse through products and make purchases," said Kristo Ovaska, co-founder and CEO of Smartly.io, in a statement. "Brands have a tremendous opportunity to leverage social media ads for authentic storytelling that will drive more revenue, and we want to give them the best tools to make it easy and profitable."

The Budget Pacing Visualizer is a platform-agnostic feature, supported for Facebook, Pinterest, Snapchat, and Twitter, that supplies visual representation of campaigns' budget pacing progress as compared to the target spend for specified timeframes and date ranges.

The Dynamic Local Inventory Ads capability allows for dynamic ads to leverage a local inventory feed on top of a product catalog for campaigns on Facebook. This gives consumers insight into a product's store-level price and availability. Smartly.io also enables retailers to customize these ads with branding, logos, borders, and other overlays and use the Smartly.io Image Templates on top of Facebook's solutions.

Already available on both Facebook and Snapchat, retailers can now also leverage Smartly.io's budget optimization suite on Pinterest.

"Smartly.io has been an integral platform for Afterpay, enabling the company in driving key business results," said Martin Kilp, global head of paid social at Afterpay, in a statement. "Features like the Budget Pacing Visualizer help us manage ad dollars more efficiently for the many retail brands and advertisers we partner with. We are excited about the new possibilities with Smartly.io's latest retail-focused capabilities and features in further fueling optimal performance and growth for us."

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