Simpleview Releases Destination Dashboards

Simpleview has launched Destination Dashboards, its standalone data visualization software designed specifically for destination marketing organizations.

Built from customer feedback and the need for top-level reporting tools across platforms, the new Destination Dashboards platform connects to numerous products and services to pull data and build custom analytical snapshots.

While Destination Dashboards operates independently from other Simpleview products, it also fully integrates with the existing Simpleview CRM and Simpleview CMS platforms.

Destination Dashboards can pull data from any tool with an XML or API data feed, and can even track manual metrics though data entry forms where APIs aren't available. Digital marketers can gain insights through new visualizations then share them. Internal staff, board members, and industry partners can each be given different levels of access with SSL-encrypted authentication.

"The development of a centralized business intelligence tool for DMOs was natural for us," said Ryan George, CEO and co-founder of Simpleview, in a statement. "A wide array of powerful reports have always existed within Simpleview CRM, but with Destination Dashboards, we’ve elevated how we communicate that information by pulling in external data from other platforms which will further allow our customers to tell the story they want to tell to the audiences that they want to engage."

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