Showpad Introduces Partner Program and 10 New Integrations

Showpad, providers of a sales enablement platform, today launched the Showpad Partner Program, an ecosystem of technology and solutions partners.

Partners extend the value of their technologies through integrations with the Showpad platform. Showpad Technology Partners include sales and marketing technology providers in categories such as CRM, content management, and digital asset management.

New integrations so far include Salesforce.com and CMS solutions such as Microsoft Sharepoint, Box, DropBox, Google Drive, Widen, and Bynder.

With Showpad, global solutions partners, such as Deloitte, and regional solutions partners, such as BBC and PopComms, can deliver solutions to differentiate the selling experience for their customers. Additionally, Solutions Partners provide expertise in industry-specific solutions and major initiatives, such as digital transformation.

"The key to digital transformation is bringing together the technology, processes and people to deliver a truly integrated solution for digital selling," said Mike Jortberg, practice area director at Slalom, in a statement. "Through our partnership with Showpad, we're helping customers leverage both the best technology and the best expertise to create unmatched buyer experiences for our customers."

"As buyers increasingly make purchase decisions based on experience, there is a growing opportunity for our partners to deliver sales enablement solutions based on the Showpad platform," said Pieterjan Bouten, CEO of Showpad, in a statement. "And as marketing and sales technology stacks become more complex, customers need a sales enablement platform that seamlessly integrates with the technologies they rely on. The Showpad Partner Program extends the power of our open platform with integrations with the leading sales and marketing technologies and a select group of solution providers to help our customers deliver the best buyer experience."

"By integrating with Showpad, technology partners have the opportunity to increase adoption of their products and reach new customers in the growing sales enablement market, which Aragon Research projects to be worth $5 billion by 2021," said Gauri Chawla, head of global business development and alliances at Showpad, in a statement. "We're excited about the competitive advantage and additional value the Showpad Partner Program will provide our partners and our customers."

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