Showpad Acquires LearnCore

Showpad, providers of an integrated sales enablement platform, has acquired LearnCore, a provider of sales training and coaching software. The deal was valued at $50 million.

With LearnCore, Showpad will deliver a fully integrated sales platform that includes sales readiness, sales content, and sales engagement capabilities.

"Buyers today demand valuable content, engaging digital experiences, and knowledgeable salespeople. Adding LearnCore to the Showpad portfolio adds not only powerful sales readiness capabilities, but also a rich set of data and insights to continually improve the relevance and effectiveness of salespeople," said Pieterjan Bouten, CEO of Showpad, in a statement. "Showpad's vision is that the best buyer experience wins. This acquisition brings us to the cutting edge of empowering marketing and sales to sell the way buyers want to buy. With the new capabilities LearnCore brings, we'll continue to innovate and offer our customers a strategic advantage to be a winner not only today, but also tomorrow."

LearnCore's and Showpad's combined platform will leverage advanced data analytics and artificial intelligence to optimize marketing's investment in content, deliver relevant content recommendations for sales, and improve the skills of sales teams through personalized training and coaching at scale. With a unified content repository and administration capabilities, Showpad will offer a fully integrated user experience for sales and marketing professionals. In addition to providing a unified platform, Showpad and LearnCore will also continue to integrate with other sales and marketing technologies, including those in the content and readiness spaces.

"We couldn't be more excited to join the Showpad team," said Vishal Shah, CEO of LearnCore, in a statement. "There is a clear need for a better sales experience, which can only happen when marketing and sales align to engagement with buyers in a way that delivers value and differentiation. Showpad has a strong record of product innovation and is clearly executing to become a game-changing company that's redefining how companies sell and market their products. The combination of LearnCore and Showpad will significantly accelerate time to revenue for all our customers."

"As a customer of both Showpad and LearnCore, it's clear this acquisition is greater than the sum of its parts," said Russell Wurth, vice president of solutions management at Optiv, in a statement. "We've long recognized the benefit of Showpad's sales content and engagement solutions and LearnCore's training and coaching software. Bringing these solutions together in a single platform will offer an even better experience for Optiv's customers who expect our sales team to always be experts and up to date with the latest solutions in information security."

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