SG Analytics Partners with NetBase

SG Analytics, a research and analytics company, and NetBase, a provider of enterprise social intelligence, have announced a channel partnership to unlock the business value of social analytics to a broader set of clients.

SG Analytics will strengthen NetBase's presence in Asia, with a special focus on the Indian market. SG Analytics would also leverage NetBase's solutions to existing clients by providing social media analytics support.

"This young partnership is a great opportunity. Web 2.0, especially social media, has changed the global consumer behavior and the way customers approach products, services, and brands. This shift has created the need for sophisticated analytics for businesses and marketers. It is now time for Web 3.0 applications in combination with data science to serve these complex needs. Our partnership with NetBase puts us in an ideal position to leverage our expertise and create value for a broad range of clients," said SG Analytics CEO Sushant Gupta in a statement.

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