SDL Launches SDL Marketing Solutions

SDL has released SDL Marketing Solutions, a set of products that includes services for transcreation and copywriting, web content managed services, and content production services.

SDL Marketing Solutions provides a single-source solution to manage, adapt, and deliver global branded content. With access to more than 1,100 in-country translators and SDL’s global partner network, companies can deliver culturally relevant communication across media types and digital touchpoints.

Specific services within this offering include the following:

• Managed Web Content Services, including translation, editing, and omnichannel delivery services that bring together the creative with the site management and publishing of content on a global scale.
• Transcreation & Copywriting Services, which complement all forms of translation and adaptation for creative local marketing messaging. This service uses bilingual copywriters to adapt messaging and brand tonality.
• Content Production Services, which provides image, video, graphic, and animation localization and transcreation.

"This new offering speaks directly to a market need," said Adolfo Hernandez, CEO of SDL, in a statement. "Our customers have articulated the desire for a comprehensive approach to content, translation, and delivery that goes beyond traditional offerings. Our Marketing Solutions combine our existing expertise, rich content services, and technology with a simplified supply chain and clear operational model, enabling our customers to be more effective."

---

Related Articles

SDL Adds Neural Machine Translation to Its Enterprise Translation Server

The technology aims to speed up the process of customizing communications for international customers and prospects.

SDL Releases Global Team App

Users can now collaborate with global sales teams with real-time multilingual translation within the Salesforce.com platform.

SDL Releases New Version of SDL Web

Digital experience platform enables marketers to build, manage and evolve multilingual, multibrand, and multidevice Web properties.

SDL Launches Customer Journey Analytics and Social Media Monitoring

New social intelligence solutions help brands measure purchase intent and brand advocacy.