ScribbleLive Acquires Linkdex

ScribbleLive, a provider of content marketing, has acquired Linkdex, providers of a search engine optimization platform. Financial terms of the deal were not disclosed.

ScribbleLive combines predictive analytics with content planning, creation, and distribution technologies. Linkdex provides organic search performance data on billions of pages, a unique author database, and reporting and productivity tools.

This acquisition expands ScribbleLive's global presence. Linkdex has also developed strong relationships with some of the world's largest companies and agencies.

"A great content marketing strategy ensures you're found throughout the consumer journey. Organic search plays a big part in the journey for most digital consumers. There's never been a more complete product suite to manage the plan, create, engage, and measure cycle. This offers a huge opportunity to companies wanting a marketing advantage," said Vince Mifsud, ScribbleLive's CEO, in a statement.

"There's no denying the power of content marketing when attempting to engage, inform, or entertain," said Mark Smith, CEO of Linkdex, in a statement. "But without great SEO, compelling content can fail to reach its intended audience, while great SEO without the right content to support it creates a whole different set of challenges. By joining ScribbleLive we're overcoming that operational disconnect, bringing the two disciplines together, and helping our customers ensure marketing success."

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