Satmetrix Releases Satmetrix Standard for SMBs

Satmetrix, provider of Net Promoter software, has released Satmetrix Standard, a self-service, cloud-based solution designed specifically for small and midsized businesses interested in developing customer experience management (CEM) programs based on the Net Promoter Score (NPS) methodology.

Satmetrix Standard expands accessibility of global business-grade measurement and analysis of customer feedback data to small and midsized companies that are equally committed to on-going improvement in customer loyalty and retention. Additionally, Satmetrix Standard will enable the smallest businesses to benchmark their company's customer experience and satisfaction scores against some of the world's biggest and most successful brands through Satmetrix's annual NPS Benchmark reports.

Satmetrix Standard is built on the Satmetrix cloud platform with Net Promoter analytics, expertise, and customizable templates built in. Satmetrix Standard includes three end-user licenses, two complete survey program touch points, and up to 15,000 responses a year at. Additional users and responses are available with tiered pricing options. New customers can begin on Satmetrix Standard and upgrade to Satmetrix Pro or Enterprise as their needs grow.

"Companies of all sizes are realizing that they need to proactively manage the customer journey and improve retention in a dedicated, strategically focused way," said Richard Owen, CEO of Satmetrix, in a statement. "Many small and midsized businesses try to run their CEM programs using disconnected survey products, manual charts, and random spreadsheets that ultimately fail to offer them the comprehensive, real-time insight and actionable steps that lead to improvements in their revenue."

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