-->
  • December 8, 2015

SAP Enhances SAP Digital for Customer Engagement

SAP today released a new version of its SAP Digital for Customer Engagement solution.

This digitally native offering is a simplified cloud CRM solution. The enhancements in the latest release fully integrates sales, marketing, and services capabilities for an all-in-one, end-to-end customer experience.

SAP Digital for Customer Engagement was originally introduced in May. It enables users to better manage connections, reach more customers, and get better business insights powered by the SAP HANA platform. New features and capabilities provide a seamless connection to every customer and every sale, all in one place. They include the following:

  • E-mail marketing functionality;
  • Sales forecasting capabilities;
  • Access to a social help desk via Twitter, for online collaboration and feedback to questions via the community of real-world users;
  • Nnative mobile apps, now for iOS and Android devices, in addition to the previously available support for Windows devices;
  • Easier onboarding and enhanced data-access management options; and
  • Built-in reports that provide insights into sales and service issues.

SAP Digital for Customer Engagement is available exclusively at SAP Store, for purchase or as a free30-day trial. After the trial period, it is priced at $29 per user per month. Access to data is available anytime, anywhere, and on mobile devices at no additional cost. An individual sales manager can import customer data from disparate systems, including Outlook, Google or CSV files, and immediately begin tracking and managing all customer interactions in one place.


CRM Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues

Related Articles

SAP Launches Innovation Services for Leonardo

The services aim to help companies quickly build, test, and implement solutions on the Leonardo platform.

SAP Expands Its Analytics Capabilities

SAP is adding more predictive and machine learning capabilities and unifying its analytics solutions under the BusinessObjects brand.

At Sapphire Now, SAP and Microsoft Usher in New Partnership

The partnership between SAP and Microsoft brings SAP enterprise apps to Office 365.

SAP Announces SAP XM Online Media Network

The new platform seeks to build a direct connection between advertisers and publishers.

CenturyLink and SAP Announce Partnership

The agreement brings CenturyLink's services to the SAP HANA Enterprise Cloud.

SAP and Accenture Expand Collaboration on SAP S/4HANA

The collaboration between SAP and Accenture seeks to build on platform development and go-to-market strategies.

Buyer's Guide Companies Mentioned