September 9, 2014

Salesfusion Partners with InsideView

In partnership with InsideView, Salesfusion has released Salesfusion Enrich, a new lead enrichment feature that will help marketers deliver more complete and executable leads. Data from the InsideView Open platform will automatically populate chosen lead records in Salesfusion and an integrated external CRM.

Salesfusion Enrich calls on InsideView's database when a lead registers at a company's Web site, adding firmographics such as address, industry, and title to their contact records. Sales reps can further enhance leads in their CRM or Salesfusion by clicking the InsideView enrich data option from within an existing record.

Leveraging data from InsideView, Salesfusion customers can expect to reduce lead qualification time by half and cost-per-lead by 33 percent, on average, according to InsideView. The company also claims that customers with enriched lead forms experience an 11 percent increase in marketing qualified leads from Web forms and deliver 64 percent more leads that are accepted by sales.

"Easy access to prospect information is critical to marketers," said Brian Kelly, chief marketing officer at InsideView, in a statement. "We solve this problem by automatically giving marketers the lead data they need to convert more leads and create targeted programs. Salesfusion, with its focus on providing relevant, contextual information to marketers, is a natural partner, and we're excited to work with them."
"We're thrilled to be working with InsideView, as this new integration gives our customers a far easier way to enhance prospect data without bothering them to fill out long Web site forms when requesting a piece of content or other information. This will also decrease form completion abandon for our customers and therefore increase lead flow," said Bentley Hines, vice president of alliances at Salesfusion, in a statement. "Salesfusion Enrich ensures companies know more about the leads in their system, increasing conversions and enabling targeted nurturing programs."

InsideView previously partnered with Microsoft and released a version of its software for Dynamics CRM.