Sailthru Mobile Launches

Sailthru, a provider of personalized marketing technology, yesterday released Sailthru Mobile, extending the power of its omnichannel personalization platform for marketers.

Sailthru Mobile allows marketers to measure customer interests and behaviors to personalize and optimize each customer's mobile experience.

The new product includes the following capabilities:

• Push Notifications: Send push notification campaigns to iOS application customers through a unique user contact infrastructure that leverages dynamically updated, per-user profiles crafted from data that exists within the ecosystem of a brand or publisher.
• SMS Alerts: Send customers on any mobile operating system direct mobile alerts about campaigns on a one-to-one level.
• Analytics Beyond Clicks: Focus on the metrics that matter with reporting on page views, engagement, taps, logins, purchase data, and custom variables, to optimize every brand interaction across devices.

"With mobile commerce projected to reach $34.2 billion this year, marketers have to have a mobile play, and that extends beyond optimizing email communications for responsive design. Instead this is about understanding what each and every customer is interested in so that you can offer up the most relevant and highly targeted content to them at every interaction. It is about connecting the pieces to see the full customer picture, not just on mobile, or email or onsite; it's about connecting and creating a cohesive user experience. Many users exhibit unique behaviors across different devices; the strategy that works for desktop will not work for a tablet, and vice versa," said Ian White, chief technology officer at Sailthru, in a statement. "With Sailthru Mobile, marketers can leverage customer interests, behavior and geo-location data to create a completely personalized brand experience that increases mobile engagement, brand affinity and conversion."

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