Sailthru Acquires Carnival.io

Sailthru, provider of the Customer Retention Cloud, has acquired Carnival.io, a mobile marketing automation platform. Terms of the deal were not disclosed.

With the Carnival integration, Sailthru increases its ability to deliver cross-channel personalization, automation, and analytics based on individual customer profiles.

Carnival's Mobile Marketing Suite includes push notifications; in-app messaging; a rich customizable message center that allows marketers to automate messages by customer behavior, location and demographic data; and mobile analytics.

"Mobile devices have become embedded in our daily lives, and marketers need an easy way to tap into this dramatic shift in consumer behavior. Mobile cannot be treated as another channel; it is not an island. Until this point, moving beyond siloed data sets and simple triggered mobile messages has not been easy. Marketers simply have not had the technology needed to deliver a truly relevant, cross-channel experience," said Neil Lustig, CEO of Sailthru, in a statement. "Sailthru's mission is to help marketers build deeper, longer-lasting relationships with their customers. We believe that human connections matter more than ever before, and in Carnival, we've found a complementary company that delivers on this vision."

"Sailthru and Carnival share a commitment to improving retention and the long-term value of relationships between brands and customers," said Guy Horrocks, CEO of Carnival, in a statement. "Both of our businesses are built for modern marketers: with Sailthru, you have an extremely powerful engine able to provide true personalization at scale. At Carnival we share this vision and have built an intuitive mobile platform for marketers. By making it extremely easy to use, we save marketers time and increase their opportunities for success in the rapidly evolving mobile landscape. I'm excited to see what we can bring to market together as mobile becomes an even greater priority for every retail and media brand."

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