Rocket Fuel Launches Moment Scoring

Rocket Fuel has enhanced its programmatic marketing platform with Moment Scoring technology, allowing travel and retail companies to reach the right customer or prospect at the right time with the right message and present the right products in a single ad for each consumer.

Each dynamic creative ad features new Smart Grid technology, which determines what creative elements to serve in a specific ad and how to display the content within a given ad size. Rocket Fuel's Smart Grid provides flexible and scalable layouts for each impression and ad format, allowing for automatic ad creation in 36 sizes with millions of creative variations. The company’s dynamic creative solution uses unified profiles to optimize campaigns across devices.

Customers currently beta testing the solution include Tommie Copper, ShopAtHome.com, Under Armour, and agency partner Booyah.

"We have been running combined cross-device and dynamic creative campaigns with Rocket Fuel for a consumer packaged goods customer since March 2016," said Katie Holdsworth, vice president at Booyah Advertising, in a statement. "We had been running dynamic creative with a competitor, but since switching to Rocket Fuel we've seen significant improvements not only in retargeting performance, but prospecting conversions as well. With this new dynamic creative solution to offer, we are now able to bring highly dynamic, easy-to-use creative optimization to our customers. It's a great differentiator for us, and we applaud Rocket Fuel for bringing such a flexible, scalable solution to market."

"Our agency partners and their retail and travel customers require well-honed messages that deliver the right products at the right moment of influence to the right person," said Simon Hayhurst, senior vice president of product and business development at Rocket Fuel, in a statement. "In the last eight months, Rocket Fuel has worked with over 85 retail and travel advertisers to launch more than 120 campaigns using this turnkey and scalable product. Our dynamic creative solution takes the guesswork out of what message or product to show in an ad, because now our Moment Scoring technology not only enables our partners to reach consumers in the moments that matter, but also chooses what products to show."

Rocket Fuel's dynamic creative solution is currently available to all managed service customers and will be available in the DSP later this year.

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