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Retail/E-Commerce CRM

Retail customer relationship management (CRM) goes beyond maintaining contact data and transaction histories. A full-featured CRM for retailers can integrate point-of-sale (POS) system data to sketch a detailed picture of customers, sales goals, and the effectiveness of marketing campaigns. Explore our latest CRM news, analysis, and advice for everyone in retail sales.

 

Features

The Best CRM Software, Solutions, and Innovators: The 2023 CRM Industry Awards

Our 22nd annual awards recognize the vendors and innovators that shone the brightest in the past year.

The Best E-Commerce Platforms: The 2023 CRM Industry Leader Awards

UserTesting Turns Feedback Into Human Insight: The 2023 CRM Conversation Starters

The Leading Companies and Hottest Trends and Technologies in Customer Service, Marketing, and Sales: The 2023 CRM Top 100

CRM magazine presents its fifth annual rundown of the leading companies and hottest trends in customer relationship management.

ViewPoints

From Buzzwords to Business Reality: How Composability Is Transforming Retail Tech

Composability, headless commerce, and microservices are transforming retail tech by enabling adaptable, modular architectures that empower businesses to meet digital transformation demands.

Retailers Need a Growth Framework That's Customer-Led, not Channel-Led

The notion of the customer journey that was built up over the past 10 years doesn't work anymore. Retailers need a new approach.

Boosting Customer Loyalty with Enhanced Payment Experiences

Positive payment experiences marked by speed, convenience, security, and flexibility increase the chances of return business.

Generative AI Ushers in Retail’s New Era

New generative AI tools still need plenty of development, but their ultimate potential could revolutionize retail customer engagement.

Columns

GenAI’s Time Has Come. Are You Ready?

The hype is over, and the real work of making generative AI has begun.

Don’t Make Me Pay More for Bad Service

Good service should be a mandatory part of the customer experience. Too often that's not the case.

Across CRM Industry Verticals, There’s More That Unites Than Divides

One commonality: All eight industry verticals are investing heavily in CRM initiatives right now.

Creating Customer Experiences That Amaze (and Don’t Suck)

There are many ways to craft—or undermine—a thrilling CX.

Buyer's Guide Partners