ReadyTalk Expands Marketo Integration

ReadyTalk, a provider of online conferencing and webinar services, is building on its existing integration with Marketo.

With the latest integration, users can view mid-event poll responses and answers to post-event survey questions, attributable to specific attendees, as well as log attendance duration and entry/exit times. Additionally, webinar organizers and marketers can pull explanatory qualitative data from individuals' chat interactions, rather than solely relying on quantitative chat count metrics. Practical data can be exported into organized reports or passed through to a CRM platform.

Organizers can also continue to use Marketo's Design Studio to market webinars and drive registrations, provide unique "Join Meeting" links to each registrant, and record traditional indicators, like attendance status. Marketers can create Marketo Smart Campaigns to segment contacts based on webinar activities and provide sales teams with higher quality prospects.

"When it comes to feeding data points into marketing automation or CRM systems, it's supremely important to be able to drill down to the level of the individual," said Beth Toeniskoetter, product strategist at ReadyTalk, in a statement. "Knowing exactly how a certain lead responded or engaged can have a significant impact on how your team follows up and differentiates future communications with that person."

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