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SMB and Mid-Market CRM

Adoption of Customer Relationship Management (CRM) technology is essential to small and medium-sized businesses. Over time, more platforms and resources have become available to organizations of all sizes. Get in-depth analysis and advice and learn more about CRM for small and mid-sized businesses from CRM Magazine.

Features

CRM Now Shows Companies the Money

CRM integrations with e-commerce and payment gateways gain momentum.

CRM Special Report: Vertical Markets Spotlight

A roundup of the CRM innovation taking place in eight important sectors.

CRM in Gaming: Vertical Markets Spotlight

CRM helps companies score with a demanding gamer audience.

CRM in Media/Entertainment: Vertical Markets Spotlight

Ever-expanding programming options challenge everyone today.

ViewPoints

Overcoming Your Sales Team’s ‘Evolutionary’ Resistance to CRM

A new approach to change management is desperately needed to foster CRM adoption and empowerment for sales reps.

How to Empower Your Sales and Marketing Teams with CRM Tools in 2024

Salesforce and other top CRM platforms require proper integration with existing systems and continuous employee training to maximize efficiency, data analysis, personalized marketing, and sales/marketing collaboration.

The Key to Becoming a Recession-Resilient Startup

Paradoxically, recessions are often the times most ripe for opportunity. Industries are reflecting on what's working well, and what needs to change. And the business models that flounder often leave in their wake seismic market gaps just waiting to be closed.

4 Steps to Getting More Customer Referrals

Establishing a robust customer referral program that provides a seamless process for customers to easily share their experience is the key.

Columns

CRM Embraces Financial Transactions Like Never Before

Pricing and payment processing are getting more integrated into CRM systems.

Dispatches From CRM’s Front Lines

Deployments and training aren't always dry affairs.

CRM Is Good, Even in the Bad Times

Some markets face an uphill climb, but that just makes investing in CRM even more crucial.

Sales’ Big Challenge: Winning the Game

When it comes to B2B sales, here's a look at one thing that hasn't changed over the years, but needs to.

Buyer's Guide Partners