Radius Launches Custom Signals

Radius, a business-to-business predictive marketing software company, has launched Custom Signals, a capability that enables marketers to define segments and gain a 360-degree view of the best opportunities within their top markets.

Custom Signals leverages signals from internal Salesforce fields along with the Radius Business Graph, a collection of more than 50 billion signals on every U.S. business. Radius can now process custom Salesforce fields, such as multiple product lines, price points, campaigns, marketing channels, customer health score, and much more.

"Enterprise companies have many use cases for segmentation. Custom Signals create the flexibility required by marketers to leverage fields within their CRM, along with those provided by Radius, to precisely define and use segmentation for different business needs. We've built this capability recognizing that our customers, in particular those with multiple products and marketing channels, need a way to extend the use of Radius with more flexibility," said Arup Banerjee, senior vice president of product management at Radius, in a statement.

To ensure customer insights are accurate and effective, Radius' always-on CRM integrations apply advanced machine-learning to enhance match rates, provide real-time insights, and mitigate the risk of duplication. Its high-performance architecture can handle millions of records while maintaining a high level of accuracy.

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