PowerObjects' PowerSMS Can Now Receive Text Messages in CRM.

PowerObjects, a professional services firm providing service, support, education, and add-ons for Microsoft Dynamics CRM, has integrated its PowerSMS PowerPack with Twilio, a communications technology company that specializes in enabling phones, VoIP, and messaging to be embedded into Web, desktop, and mobile software.

PowerSMS allows users to send text messages to any entity in their systems, whether it’s a contact, lead, or maybe some custom entity. PowerSMS also integrates a text messaging platform, CallFire, with Dynamics CRM. This PowerPack add-on allows users to send text messages manually through an SMS activity, in bulk to a list of CRM records, or automatically when something is created or something changes in CRM, using CRM workflows. These text messages can be used to remind someone of an upcoming service appointment or send someone a survey, using the PowerSurvey add-on.

With the new integration, PowerSMS messaging now creates Activities in Dynamics CRM, which users can use for tracking purposes. It also can now send and receive international phone numbers.

"In the past, phone and email have been the primary channels used to communicate with customers. As more and more customers want to communicate via text, we are excited to be able to offer them that service," said Dean Jones, CEO of PowerObjects, in a statement. "With PowerSMS, we have the ability in CRM to better listen and respond to customers using the medium of their choice."

PowerSMS is one of 20 add-ons that PowerObjects has developed to enhance Microsoft Dynamics CRM functionality. Like all PowerPack add-ons, PowerSMS is available for a free 30-day trial and can be directly downloaded from the PowerObjects Web site.

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