Pitney Bowes Launches Single Customer View

Pitney Bowes has launched Single Customer View to help organizations enhance their understanding of customers and design, deliver, and evolve contextually-relevant views about customers in real time across all channels of engagement.

With the Pitney Bowes offering, clients can link fragmented pockets of knowledge about customers across systems of records, insights, and interactions. An agile approach allows new context to be added quickly to existing customer profiles to uncover timely and actionable insights.

The new solution is powered by Spectrum Technology Platform v11, Pitney Bowes' customer analytics and master data management platform. Spectrum v11 introduces big data cleansing and big data matching capabilities to enable companies to perform data quality checks to move directly inside Hadoop and Spark-based environments.

"It all starts with the ability to accurately and precisely identify customers, despite the quality of the input data," said Jack Bullock, senior vice president of software solutions at Pitney Bowes, in a statement. "To do so, you need a technology with a long-standing history of dealing with name and address-related data challenges across the globe, and there's no one in the world who understands names and addresses better than Pitney Bowes."

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