Optimizely Expands to Mobile Apps

Optimizely, provider of an experience optimization platform, today launched mobile apps. The Optimizely platform now spans Web sites,  iOS mobile apps, and soon Android apps.

Concurrent with the product expansion, Optimizely is introducing a new pricing structure. The company is now offering a free Starter Plan, as a gateway to and in addition to a customizable Enterprise Plan.

"Experience optimization enables companies to easily and quickly create, A/B test, and deliver better experiences to their customers. For Optimizely, extending this capability to mobile apps is an essential step in creating a multichannel platform that will be a defining characteristic of how Web and mobile teams operate now and in the future," said Dan Siroker, co-founder and CEO of
Optimizely, in a statement.

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