Nielsen Names Rocket Fuel an Inaugural Member of Its Preferred Platform Partner Program

Rocket Fuel, a programmatic marketing platform provider that uses artificial intelligence to optimize marketing, has been named one of the inaugural members of the Nielsen Preferred Platform Partner Program.

"We are excited to welcome Rocket Fuel to our Preferred Platform Program given their ability to optimize for audiences and deliver performance metrics that deliver against our comprehensive total audience measurement framework," said Andrew Feigenson, managing director of digital at Nielsen, in a statement.

Rocket Fuel uses Nielsen's measurement for its digital campaign reporting by implementing tagging and campaign activation and providing centralized campaign reporting. Rocket Fuel enables access to Nielsen Digital Ad Ratings (DAR) for digital campaign audience measurement.

Rocket Fuel will continue to work closely with Nielsen to incorporate additional Nielsen measurement over time that will help clients improve the effectiveness of their advertising campaigns and better sell their content. This could include measurement and solutions such as thousands of Nielsen and eXelate audience segments and Nielsen Digital Brand Effect.Rocket Fuel Moment Scoring uses Rocket Fuel’s massive big data architecture to access information about individuals at a precise moment in time, while on a specific device, to determine how likely it is they will respond to the ad. Rocket Fuel Moment Scoring is a real-time calculation of moments of influence that optimizes programmatic decisions and learns how to improve them over the life of campaigns.

"We're thrilled that Rocket Fuel is one of a select few companies chosen by Nielsen for its new program," said Rocket Fuel's interim CEO, Monte Zweben, in a statement. "Nielsen's Preferred Partner Program is a terrific opportunity to expand Rocket Fuel's relationship with Nielsen and to extend our market-leading, data-driven offerings to even more of Nielsen's customers around the globe."

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