Nexmo Launches Chat App API

Nexmo, a cloud communications company, today launched the Nexmo Chat App API, an application programming interface that allows brands to engage consumers one-on-one on their preferred chat application. Brands can immediately sign up for beta access to begin engaging with their customers via WeChat and Line through one cloud API.

"Chat applications present a new opportunity for brands to instantly and genuinely engage with their customers via their preferred communications channel," said Chris Moore, vice president of chat app hub business at Nexmo, in a statement. "We're coming to an age where companies are beginning to focus their brand less on individual apps and, instead, reach customers in chat applications. We will help those brands realize this future by helping them connect with customers however and wherever they are in the world."

The Nexmo Chat App API helps brands consolidate all chat messages into their existing communication platforms, eliminating the need to manually manage communications over individual chat applications. The Chat App API will do this by automatically detecting and connecting brand messages with the appropriate chat application in real time. This lets marketing, sales or customer support professionals send one message and have it appear on all relevant chat applications at once. Nexmo is also working directly with each chat application to ensure messages appear correctly on all platforms, and inform brands which features are available on each chat application. And through Nexmo's existing carrier relations, Nexmo already knows the cultural restrictions in play and will make it clear to brands when those restrictions are in play.

Through its four-year old voice and SMS business, Nexmo is already working with more than 80 percent of all chat apps, connected with more than 1,700 wireless carriers, and scales to serve more than 9 billion API calls per year.

"We live in an always-on world, where customers expect to be engaged anytime, anywhere and on their preferred channels," said Nexmo CEO and co-founder Tony Jamous in a statement. "This means the bar for customer engagement has risen dramatically. At the same time, solutions that are put in place need to be scalable, near real time, and cost-efficient, and that's where we see the tremendous opportunity for the Chat App API. Adding the Chat App API to our portfolio of industry-leading messaging and voice APIs transforms Nexmo from a company helping brands navigate the current landscape of mobile communications to a resource that brands can come to as customer communications dynamically changes shape."

The Nexmo Chat App API currently supports messaging on WeChat and Line. Nexmo will be adding support for additional chat apps, service platforms, and new features in the coming months.

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