NewsCred Integrates with Marketo

NewsCred, providers of a content marketing platform, today announced a complete integration with Marketo, a provider of engagement marketing software.

"We are excited for NewsCred's integration into the Marketo LaunchPoint partner ecosystem," said Lou Pelosi, senior director of LaunchPoint at Marketo, in a statement. "NewsCred expands the best-of-breed solutions available to our customers to help them innovate, grow, and deliver impactful business results in content marketing."

With the integration, NewsCred enables content publishing directly to Marketo. Marketers can now do the following:

• Access the content needed to scale marketing programs. NewsCred gives companies access to a large content marketplace with diverse formats, sources, topics, and languages.
• Coordinate organization-wide content processes. Content teams can send copy, articles, images, and URLs directly to Marketo's asset library.
• Build email newsletters. NewsCred's integration eliminates manual processes by sending pre-formatted copy to Marketo.
• Deliver personalized content for any Marketo segmentations by region, job function, and industry. NewsCred enables companies to scale content production, personalizing messages to different audience segments at every step of the buyer's journey.
• Increase conversions and improve the efficiency of demand generation campaigns. NewsCred's content analytics platform helps companies understand exactly which content is performing and why.

"Previously, marketers wasted valuable time building emails and creating sub-par content in an effort to quickly get campaigns out the door. Now, marketers can work smarter by accessing premium content at the click of a mouse, efficiently coordinating across teams and freeing up time to deliver more personalized and innovative experiences that will close deals," said Shafqat Islam, CEO and co-founder of NewsCred, in a statement. "We're thrilled to partner with Marketo and offer NewsCred customers a transformative solution that will help win sales and drive business growth."

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