Neustar Brings Unified Identity to Google Cloud Analytics Hub

Neustar has made its Unified Identity data and identity resolution capabilities available in the Google Cloud Analytics Hub, a fully-managed service built on BigQuery that allows Google's data sharing partners to exchange data and analytics assets across any organizational boundary.

"Analytics Hub makes it very easy for businesses to securely access partner data, like that offered by Neustar, with BigQuery," said Manvinder Singh, director of partnerships at Google Cloud, in a statement. "By bringing its widely-used data sets to Analytics Hub, Neustar is ensuring that customers have seamless access to data as well as advanced analytics capabilities to help inform marketing campaigns and critical business decisions."

"Our integration with Google Cloud Analytics Hub supports marketing and analytics teams resolving gaps in their consumer data sets," said Michael Schoen, senior vice president and general manager of marketing solutions at Neustar, in a statement. "Brands and agencies can now better align their organizations around a single source of identity-backed, consumer data truth, and the positive impacts inclusive of improved customer experience and marketing ROI can be transformative."

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