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Marketing Automation > Case Studies

Marketing automation and Customer Relationship Management (CRM) can help organizations build better relationships with customers, both new and old. Explore tools, techniques, and marketing automation platforms for analyzing and responding to customer behavior with unique marketing. Browse our latest marketing automation news, analysis, and advice. 

Grammarly Rewrites Databricks’ Customer Experiences

Databricks elevates efficiency and customer trust with writing help

First Financial Sees Financial Gains with Kasisto

AI-powered digital assistant drives 27 percent increase in new CDs

Go Flooring’s Sales Hit the Ceiling

Roomvo's Visualizer tool helped Go Flooring exceed $12 million in sales in its first year.

Prosperity Becomes More Prosperous with Total Expert

The home mortgage lender boosts business with the vendor's customer intelligence tool.

Regal.io Helps Kin Insurance Improve Outbound Marketing

Regal's branding solution ensures that calls go through.

Pack Makes the Cut with Clothier

Cuts Clothing stitches together a better web experience with Pack CMS.

Power Digital Drives Lord & Taylor’s Digital Growth

The move away from brick-and-mortar didn't hurt the iconic retailer.

ZS Generates Data and Leads with ON24

ON24's digital tools become the consulting firm's number-one source of leads.

Stripers Hit a Home Run with Factoreal

The Minor League Baseball team boosts attendance and sales with email marketing.

Dragon Glassware Catches Coverage with Press Hook

The glassware company used Press Hook's platform to connect with relevant publications.

Keeping Keap Pays Off for Lifeonaire

The life coaching organization reaps the rewards of Keap's marketing solutions.

SAP Provides Sweet Results for Ferrara

The candy manufacturer benefits from SAP Cloud, SAP CDP, and SAP Emarsys.

PreviewMe Sees Growth with ActiveCampaign

Bookings and engagements have surged since unifying sales and marketing on ActiveCampaign.

Niemann Foods Brings Stores to the Digital Age

Birdzi helps the grocery retailer reach customers with online marketing.

Zenoti Lets Birds Barbershop Soar

Zenoti Marketing & Sales brings customers and revenue back to the salons.

Airship Elevates Hagebau Connect’s Marketing Efforts

The German DIY retailer's loyalty program rises with Airship.

Alchemer Strengthens Amdocs’ VoC Program

Alchemer's enterprise feedback platform helps Amdocs drive actionable insights from customers.

Yotpo Grows Sir Dogwood’s Business

Yotpo's SMS messaging addition leads to a 4,700 percent ROI for the pet supplies company.

Nex-Tech Boosts Subscriber Engagement 375 Percent

A Facebook integration with Calix Marketing Cloud yields results at 66 percent lower campaign costs.

Kari Gran Sees the Beauty of StoryTap

The skincare products supplier taps into video to increase customer engagement.