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Customer Data Analytics > CRM News

Customer Relationship Management (CRM) data analytics, or customer analytics, is a critical element of CRM. Learn to quickly identify and solve customer-facing business problems by collecting, organizing, and analyzing customer data captured throughout an organization. Explore our latest customer analytics news, analysis, and advice.

Qualitative Intelligence Launches VoxQI

Qualitative Intelligence's VoxQI offers predictive analytics for real-time message testing and risk assessment.

Sprinklr Expands Partnership with Reddit

Reddit's Advertising API and Data API officially launch with Sprinklr as the first partner.

Salesforce Introduces Data Cloud Vector Database

Salesforce Data Cloud Vector Database unleashes unstructured data and generative AI to transform customer experiences.

Algolia Unveils AI Personalization

Algolia AI Personalization unlocks personalization at scale across search, browse, recommendations, and more.

Observe.AI Launches Next-Gen Conversation Intelligence

New genAI enhancements to Real-Time AI and Post-Interaction AI help contact center leaders with configurability and implementation. (Featured on SmartCustomerService.com.)

Twilio Enhances Segment's Interoperability with Data Platforms and Warehouses with Linked Audiences 

Twilio's LinkedIn Audiences solution helps marketers build audiences and enrich their customer profiles with data that lives in data clouds and data lakes.

SupportLogic Launches Data Cloud

SupportLogic Data Cloud enables post-sales customer experience observability.

Data Axle Launches Data Axle Snowflake Clean Room App

Data Axle's Snowflake-native app enhances businesses' data on the Snowflake AI Data Cloud.

Talkdesk Introduces Navigator and Mood Insights

Talkdesk Navigator and mood insights give companies access to generative artificial intelligence capabilities to hyper-personalize customer experiences. (Featured on SmartCustomerService.com.)

SAP Infuses AI Throughout Its Cloud Portfolio and Partners with AI Leaders

At Sapphire, SAP announces collaborations with Google Cloud, Meta, Microsoft, Mistral AI, and NVIDIA

HubSpot Adds HIPAA Support and Sensitive Data Tools

With HubSpot's new data tools, scaling businesses can now manage confidential customer data in HubSpot's Smart CRM and navigate compliance as they grow.

Qlik Announces Qlik Talend Cloud and Qlik Answers

Qlik Talend Cloud and Qlik Answers tackle critical needs to generate value from data and accelerate AI adoption.

AWS Adds Analytics Data Lake, Apple Messages Support to Amazon Connect

Amazon steps up support and integrations for its Connect contact center suite. (Featured on SmartCustomerService.com.)

Klaviyo Integrates with TikTok

\Klaviyo's new integration helps companies connect with more than 1 billion TikTok users.

Postie Launches CRM Optimization Engine

Postie's CRM Optimization Engine seeks to maximize the value of customer data.

DataGPT Launches Xpress, a Google Analytics Connector

DataGPT Xpress empowers users to dive deeper into Google Analytics using conversational AI and robust analytical techniques.

Salesforce Unveils Einstein 1 Marketing and Commerce Innovations

Einstein Copilot now helps businesses with daily marketing and merchandising tasks, unifies business and commerce data, and provides AI-powered personalization.

Informatica Unveils New Integrations, GenAI Solutions at Informatica World

Informatica is bringing its Intelligent Data Management Cloud (IDMC) platform to many more applications and users.

Veritonic Debuts Cross-Podcast Listener Measurement

Veritonic's cross-podcast listenership measurement aggregates data to track and analyze listener behavior across podcasts and platforms.

CallRail Partners with Mailchimp

The integration of CallRail and Mailchimp delivers personalized, timely follow-ups and drives lead conversion with conversation insights.