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Big Data CRM > CRM News

Integrating big data analysis, tools, and techniques into customer relationship management (CRM) can help organizations radically improve customer service and enhance the customer experience. Explore the latest tools, news, analysis, and advice on big data CRM.

Salesforce Adds Data and AI Innovations to Field Service

Salesforce Data Cloud connects asset data from third-party sources with CRM data to help companies drive proactive field service.

Sprinklr Expands Partnership with Reddit

Reddit's Advertising API and Data API officially launch with Sprinklr as the first partner.

Salesforce Introduces Data Cloud Vector Database

Salesforce Data Cloud Vector Database unleashes unstructured data and generative AI to transform customer experiences.

Twilio Enhances Segment's Interoperability with Data Platforms and Warehouses with Linked Audiences 

Twilio's LinkedIn Audiences solution helps marketers build audiences and enrich their customer profiles with data that lives in data clouds and data lakes.

SupportLogic Launches Data Cloud

SupportLogic Data Cloud enables post-sales customer experience observability.

Data Axle Launches Data Axle Snowflake Clean Room App

Data Axle's Snowflake-native app enhances businesses' data on the Snowflake AI Data Cloud.

Airship Enhances Marketing Personalization Offerings

Airship's latest platform enhancements include Embedded Content, Feature Flags, and Cross-Platform Wallet Notifications.

HubSpot Adds HIPAA Support and Sensitive Data Tools

With HubSpot's new data tools, scaling businesses can now manage confidential customer data in HubSpot's Smart CRM and navigate compliance as they grow.

Qlik Announces Qlik Talend Cloud and Qlik Answers

Qlik Talend Cloud and Qlik Answers tackle critical needs to generate value from data and accelerate AI adoption.

AWS Adds Analytics Data Lake, Apple Messages Support to Amazon Connect

Amazon steps up support and integrations for its Connect contact center suite. (Featured on SmartCustomerService.com.)

DataGPT Launches Xpress, a Google Analytics Connector

DataGPT Xpress empowers users to dive deeper into Google Analytics using conversational AI and robust analytical techniques.

Mindbreeze InSpire Available on Google Cloud Marketplace

Mindbreeze's InSpire knowledge management solution is now available in all the major cloud marketplaces.

Salesforce Unveils Einstein 1 Marketing and Commerce Innovations

Einstein Copilot now helps businesses with daily marketing and merchandising tasks, unifies business and commerce data, and provides AI-powered personalization.

Informatica Unveils New Integrations, GenAI Solutions at Informatica World

Informatica is bringing its Intelligent Data Management Cloud (IDMC) platform to many more applications and users.

Acquia Expands Digital Experience Platform with Launch of Digital Experience Optimization

Acquia's Digital Experience Optimization helps marketers optimize digital marketing spend with better digital experiences.

MetaRouter Launches ACCELERATE for Server-Side Data Collection

MetaRouter ACCELERATE is a pre-packaged solution to simplify and expedite the transition to server-side data collection.

Melissa Launches Data Marketplace

Melissa's Data Marketplace is a one-stop shop for customer data that spans diverse data sets and industry sectors.

ServiceNow Partners with IBM and Microsoft and Adds New Automation Solutions

ServiceNow adds generative AI and automation to its Now Platform and other solutions on day 2 of Knowledge 2024.

Bloomreach Launches Omniconnect

Bloomreach's Omniconnect lets companies integrate third-party data into Bloomreach Engagement.

Salesforce Launches Unified Knowledge

Salesforce's Unified Knowledge collects information from third-party systems and integrates it into Salesforce. (Featured on SmartCustomerService.com.)