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Sales Automation > CRM News

Combining Customer Relationship Management (CRM) with sales automation tools helps sales teams plan and monitor their sales activities and provides the necessary customer data throughout the entire selling process. Browse our news, analysis, and advice for sales professionals and managers looking take advantage of these time and labor saving strategies.

Outreach Adds AI-Powered Sales Guidance Capabilities

Outreach's new functionality and insights empower sales and revenue leaders to guide teams, uplevel coaching, and tie seller activities directly to revenue impact .

CallSine Forms with a Sales Enablement App

CallSine emerges with a sales engagement solution for personalized AI-powered email at scale.

Salesforce Adds AI Innovations  to Sales Cloud

New AI and data features in Sales Cloud help sellers turn sales calls into closing calls and increase visibility into sales activity.

Salesforce Introduces Data Cloud Vector Database

Salesforce Data Cloud Vector Database unleashes unstructured data and generative AI to transform customer experiences.

Salesforce Launches Lists Feature in Slack

Salesforce's Lists feature brings project and task management into Slack.

Pipeliner CRM Introduces Salesforce Connector

Pipeliner's new Salesforce Connector lets users access data through the Pipeliner CRM interface.

Marketing and Sales Functions Collaborate on Only Three Out of 15 Commercial Activities, Gartner Finds

Cross-functional alignment can drive outsized results, Gartner analysis reveals at Marketing Symposium.

Contentstack Launches Personalize and Brand Kit

With Personalize and Brand Kit, Contentstack is is extending its headless CMS with new capabilities to overcome the challenges of delivering highly targeted content at scale.

SupportLogic Launches Data Cloud

SupportLogic Data Cloud enables post-sales customer experience observability.

Convoso Launches CallCatalyst

Convoso's CallCaatalyst simplifies outbound dialing for sales teams.

HubSpot Adds HIPAA Support and Sensitive Data Tools

With HubSpot's new data tools, scaling businesses can now manage confidential customer data in HubSpot's Smart CRM and navigate compliance as they grow.

Conversive Launches Conversational Platform For Personalized Text Communications

Conversive launches with a new platform to personalize text messaging campaigns while maintaining regulatory compliance.

Ooma Adds Communications Features to Ooma Office

Ooma has added features, including a contact us widget, an auto dialer, and online whiteboards.

Nimble CRM Launches Email Sequence Automation

Nimble CRM's Email Sequences helps small businesses scale persona forlized sales outreach.

NICE Adds Back-Office Functionality to WFM

The latest NICE WFM release advances True-To-Interval (TTI) capabilities, enabling organizations to fuse front- and back-office CX operations.

Harness Sales Culture to Drive Sales Performance, Gartner Says at Its CSO & Sales Leader Conference

Gartner experts identified sales strategies and cultural attributes to boost connectedness.

PandaDoc Launches Rooms for Sharing Sales Content

PandaDoc's Rooms is a hub to help sales teams close more deals and shorten deal cycles with document sharing, stakeholder management, and communication features.

Adaptive Sales Organizations Are Three Times More Likely to Grow, Gartner Finds

Experts reveal how to construct and leverage an adaptive organization at the Gartner CSO & Sales Leader Conference.

ZoomInfo Releases ZoomInfo Copilot

ZoomInfo's AI-powered ZoomInfo Copilot is a sales assistant that can push insights and actions to teams.

SugarCRM Acquires sales-i

The combination of SugarCRM and sales-i will unlock the value of ERP and CRM data.