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Marketing Automation > CRM News

Marketing automation and Customer Relationship Management (CRM) can help organizations build better relationships with customers, both new and old. Explore tools, techniques, and marketing automation platforms for analyzing and responding to customer behavior with unique marketing. Browse our latest marketing automation news, analysis, and advice. 

SAP Emarsys Adds AI Capabilities in June Product Release

SAP Emarsys' June 2024 product release offers new omnichannel additions, enterprise enhancements, and AI-infused features.

DoubleVerify Partners with Reddit

Companies can now leverage DoubleVerify's measurement solutions to protect brand equity and boost campaign performance on Reddit.

Qualitative Intelligence Launches VoxQI

Qualitative Intelligence's VoxQI offers predictive analytics for real-time message testing and risk assessment.

Yext to Acquire Hearsay Systems

Yext's acquisition of Hearsay will enable it to provide a single digital marketing platform from prospect to loyal customer.

fabric Launches Product Catalog

fabric's Product Catalog helps retailers deliver product information to customers anywhere.

Snappy Kraken Unveils Marketing Hub

Snappy Kraken's new relationship and insight-first marketing solution takes guesswork out of financial advisor marketing.

Sendbird Integrates with Shopify

Powered by OpenAI's latest large language model, Sendbird's AI chatbot enables Shopify merchants to use web chat.

Sprinklr Expands Partnership with Reddit

Reddit's Advertising API and Data API officially launch with Sprinklr as the first partner.

Recurly Partners with Redfast

Recurly and Redfast partnership gives subscription businesses a solution for proactive, personalized engagement at scale.

Salesforce Introduces Data Cloud Vector Database

Salesforce Data Cloud Vector Database unleashes unstructured data and generative AI to transform customer experiences.

Bloomreach Partners with valantic and commercetools to Form the B2B Accelerator

B2B Accelerator has been designed to help B2B companies integrate a composable stack of e-commerce personalization solutions, including Bloomreach Discovery.

Salesforce Launches Lists Feature in Slack

Salesforce's Lists feature brings project and task management into Slack.

Algolia Unveils AI Personalization

Algolia AI Personalization unlocks personalization at scale across search, browse, recommendations, and more.

Marketing and Sales Functions Collaborate on Only Three Out of 15 Commercial Activities, Gartner Finds

Cross-functional alignment can drive outsized results, Gartner analysis reveals at Marketing Symposium.

Contentstack Launches Personalize and Brand Kit

With Personalize and Brand Kit, Contentstack is is extending its headless CMS with new capabilities to overcome the challenges of delivering highly targeted content at scale.

AdLib Partners with Airtory

AdLib Media Group and Airtory partner to streamline rich media and connected TV ad creation.

Twilio Enhances Segment's Interoperability with Data Platforms and Warehouses with Linked Audiences 

Twilio's LinkedIn Audiences solution helps marketers build audiences and enrich their customer profiles with data that lives in data clouds and data lakes.

Instreamatic's Voice AI Platform Opens Up to Professional Union Talent for Highly Personalized Ads

With the new SAG-AFTRA Dynamic A.I. Audio Commercials Waiver, companies can hire professional voice actors for contextual audio ads created on the Instreamatic platform. (Featured on SpeechTechMag.com.)

Boulevard Launches Text Marketing

Boulevard's Text Marketing enables salons, spas, medspas, and barbershops to reach clients instantly and directly with targeted SMS campaigns 

LinkedIn Launches Accelerate Innovations and The Wire Program

New LinkedIn offerings help users customize ad campaigns to reach more targeted audiences.