-->
Mobile CRM

Customer Relationship Management (CRM) tools designed for mobile devices including smartphones and tablets ensures your sales team always has access to customer data at their fingertips from anywhere they go.

Features
More

BYOD Is More Manageable Today

The barriers to managing employees' personal devices are coming down, helping fuel the bring-your-own-device trend.

Phillip Britt // 31 May 2024

AI-Powered Dashboards Give Employees and Supervisors Real-Time Insight

The advent of work-from-home contact centers has spawned a tech revolution in operations management.

Phillip Britt // 01 May 2024

CRM Now Shows Companies the Money

CRM integrations with e-commerce and payment gateways gain momentum.

Phillip Britt // 01 May 2024

CRM Special Report: Vertical Markets Spotlight

A roundup of the CRM innovation taking place in eight important sectors.

01 Apr 2024
ViewPoints
More

From Buzzwords to Business Reality: How Composability Is Transforming Retail Tech

Composability, headless commerce, and microservices are transforming retail tech by enabling adaptable, modular architectures that empower businesses to meet digital transformation demands.

Daniela Jurado // 10 Jun 2024

Meeting the Audience Where They Are: Advertiser Strategies for a Multiplatform World

It's no longer just about the quantity of ad placements; the focus is increasingly shifting toward the quality and relevance of these placements.

Arica McKinnon // 07 May 2024

Experiential CRM: Designing Immersive Marketing Campaigns and Events

This approach aims not just to engage customers but to envelop them in the narrative and values of a brand.

Mike Szczesny // 16 Apr 2024

The (Natural) Language of Marketing

NLP and NLU underpin effective generative AI for marketers.

Jonathan Moran // 08 Apr 2024
News
Insight
Columns
More

How the GenAI-Metaverse Relationship Impacts CRM

The two technologies together lead to better sales, marketing, and customer service experiences.

Barton Goldenberg // 10 Jun 2024

CRM Is Good, Even in the Bad Times

Some markets face an uphill climb, but that just makes investing in CRM even more crucial.

Leonard Klie // 10 Apr 2024

Sales’ Big Challenge: Winning the Game

When it comes to B2B sales, here's a look at one thing that hasn't changed over the years, but needs to.

Jim Dickie // 03 Apr 2024

GenAI’s Time Has Come. Are You Ready?

The hype is over, and the real work of making generative AI has begun.

Leonard Klie // 01 Feb 2024
Case Studies
Reports & Research
Best Practices Series
Buyer's Guide Partners