MHI Global Acquires CSO Insights
MHI Global has acquired CSO Insights, a sales effectiveness research and benchmarking firm. The acquisition integrates CSO Insights within the MHI Research Institute. Financial terms of the deal were not disclosed.
Byron Matthews, president and general manager of MHI Global, emphasized that this acquisition will provide sales leaders highly credible resources to grow revenue by offering a portfolio of research-based assets, including benchmark studies, global sales performance research, and advisory services.
"The powerful combination of data and expertise from CSO Insights and the MHI Research Institute allows us to offer best-in-class sales performance data and research. In doing so, we are helping our clients to connect the dots by solving for complex B2B sales strategic issues," he said in a statement.
"The MHI Research Institute was founded to provide clients with access to a highly credible, trusted research resource where sales leaders could go to understand the strategic issues that are affecting the performance and productivity of the B2B sales force," said Joe Galvin, chief research officer at the MHI Research Institute, in a statement. "This acquisition augments the already impressive library of B2B data and research we offer by adding the long-held wisdom of CSO Insights to our own wealth of information at the MHI Research Institute."
Jim Dickie, managing partner and co-founder of CSO Insights, said the acquisition is a win for both companies, as well as for clients. "For over two decades, we've amassed industry surveys, reports, assessments, studies, and benchmark analyses covering various industries and helped our sales leader clients by sharing research they could respect and trust globally. This move expands our research capabilities and broadens our reach," he said in a statement.
Barry Trailer, managing partner and co-founder of CSO Insights, says the acquisition is the best thing that could have happened to CSO Insights, as it gives them a truly global reach to connect with a community of more than 250,000 professionals to understand the challenges facing sales organizations, why those problems exist, and then share what companies are doing to optimize their performance moving forward. "We are excited to be joining forces with the leading sales performance company in the world," he said in a statement.