Merkle Partners with Adobe on Marketing Solution

Merkle, a data-driven marketing firm, has announced a strategic partnership with Adobe. Merkle will include Adobe Marketing Cloud solutions into its Customer Relationship Marketing (CRM) offering.

Adobe Marketing Cloud offers an integrated set of solutions covering analytics, Web and app experience management, testing and targeting, advertising, social engagement, and campaign orchestration. Adobe solutions such as Adobe Campaign, Adobe Experience Management, Adobe Target, and Adobe Media Optimizer in particular will provide digital marketing capabilities to Merkle clients.

"Our partnership with one of the premier players in the marketplace, Adobe, augments Merkle's ability to deliver personalized, engaging, and valuable experiences to our clients’ customers," said Matt Mobley, Merkle's chief technology officer, in a statement. "The integration of Adobe's solution offerings into our Connected CRM technology stack heightens the technical solutions and opportunities that we bring to our clients across all industry practices."

"Adobe Marketing Cloud continues to gain market recognition and momentum," said Robin Ritnour, vice president of strategic alliances at Adobe, in a statement. "Expanding our partner ecosystem with a leading agency such as Merkle allows us to penetrate even deeper into key industries as we co-innovate on solutions that help companies keep pace with the ever-changing, increasingly complex customer journey."

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