Merkle Launches CRM 4.0

Performance marketing agency Merkle today launched CRM 4.0, a Salesforce.com Fullforce solution for marketers and commerce pros.

Merkle CRM 4.0 combines Merkle's data and services with Salesforce.com. The new solution enables identity resolution and predictive consumer engagement across channels. It integrates with Salesforce Marketing Cloud and Salesforce Commerce Cloud.

"As a Salesforce partner, Merkle's leading people-based marketing solutions combined with Salesforce';s marketing and commerce technologies to continue to innovate the market for CRM solutions," said David Skinner, senior vice president of strategic alliances and partnerships at Merkle, in a statement.

";We are thrilled that Merkle has been recognized as a Salesforce Fullforce Solution partner and is helping brands connect with their customers in entirely new ways," said Don Lynch, senior vice president of worldwide alliances at Salesforce, in a statement. "We work closely with Merkle as a selected Fullforce Solution partner to ensure our mutual customers benefit from the Salesforce Customer Success Platform."

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