MeritB2B Relaunches as Anteriad

MeritB2B today announced the company's new name, Anteriad, meaning pointing forward.

"Anteriad is a company that's ahead of its time and ahead of the market. Our positioning directly reflects our focus on being uniquely able to provide our customers the solutions they need to get ahead and take the lead," said Rob Sanchez, its CEO, in a statement.

Anteriad represents the combination of MeritB2B, recently acquired True Influence, and several earlier strategic acquisitions in the B2B marketing space. The new company offers a suite of products, including full funnel demand generation, marketing cloud technology, and intent, programmatic data and audience solutions, all powered by B2B data.