Merge Releases Unified CRM API 

Merge API, a company offering application programming interfaces for customer-facing B2B integrations, today released its Unified CRM API, its fifth category overall.

"We've seen a clear need from our customers and the wider market to provide easier integrations with CRM APIs," said Shensi Ding, co-founder of Merge, in a statement. "The markets across sales, marketing, and business intelligence tools alone total over $170 billion, and businesses are looking to diversify their tech stack with SaaS products that integrate with their CRM of choice. Merge's Unified CRM API is able to provide developers an ecosystem of integrations in an effortless manner."

Merge now offers more than 90 integrations across human resources and payroll, applicant tracking systems (ATS), accounting, ticketing, and CRM. Its Unified CRM API includes integrations with Salesforce, HubSpot, and ZohoBooks.

"Our Unified CRM API is a testament to the fact that we've achieved the product velocity necessary to become a Unified API for all B2B integrations," said Gil Feig, co-founder of Merge, in a statement. "Our team was able to build out high-quality integrations in record time because of our investments in internal tooling and engineering infrastructure."