Melissa Data Releases Data Quality Add-On for Salesforce

Melissa Data, a provider of global contact data quality solutions, today released active data quality tools and services for the Salesforce.com CRM platform. Melissa Data's tools cleanse, standardize, and enrich data in real time.

"Ideal CRM results demand an active data quality strategy that recognizes customers are not static. By mirroring the ongoing flow of customer data and allowing only verified information to enter the system, CRM data is protected as a tangible asset for all stakeholders in the data stream," said Bud Walker, vice president of enterprise sales and strategy at Melissa Data, in a statement. "Our new MatchUp component finds obscure and near matches, defining relationships within contact records to gain a single, more accurate view of the customer. Users have a smart tool to combat the idiosyncrasies of contact data, conserving resources, enhancing productivity, and improving return on CRM investment."

Melissa Data offers a full spectrum of data quality add-ons. For example, in-depth firmographics enable CRM data to be enhanced with detailed information from 25 categories, including company name, phone numbers, SIC codes, number of employees, total sales estimates, and more. Matching and deduplication options uncover hard-to-detect duplicate records such as non-exact matches based on address obscurities, nicknames and abbreviations, and formatting challenges.

In addition to matching, deduplication, and firmographics, available data quality add-ons for Salesforce include global address, name, phone, and email verification, ID verification, and move updating.

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