Melissa Data Releases Add-On For Microsoft Dynamics CRM

Melissa Data, a provider of global contact data quality solutions, today released active data quality tools and services for Microsoft Dynamics CRM.

The data quality add-ons for Dynamics CRM include global address, name, phone and email verification, ID verification, move updating, and firmographic enrichment. Melissa Data's tools tap into multi-sourced, constantly updated reference datasets to cleanse, standardize, and enrich data in real time.

"Customers are not static. And data quality shouldn't be either," said Bud Walker, vice president of enterprise sales and strategy at Melissa Data, in a statement. "Our tools provide active data quality at the point of entry to ensure only verified data enters the system."

"With our new BusinessCoder add-on, users can enhance CRM data with detailed information from 25 categories, including company name, phone numbers, SIC codes, number of employees, total sales estimates, and more," said Walker. "This helps sales and marketing improve quality of leads, boost response, and close more business."

Melissa Data works closely with the range of Microsoft technologies, including SQL Server Integration Services, .NET, and Excel.

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