Melissa Data Advances Data Quality in Microsoft Dynamics CRM

Melissa Data, a provider of global data quality solutions, has added data quality capabilities in its Microsoft Dynamics CRM integration, including full contact verification and appends via the company's flagship Personator Cloud Service.

Dynamics CRM users now have comprehensive, integrated data quality services to verify global address, email, name, and phone information for more than 240 countries and territories.

Personator can return identity verification on U.S. and Canadian customers in real time. It also adds missing email, phone, and address data, updates the addresses of customers who have moved, and enriches records with detailed demographics, such as date of birth, date of death, gender, household income, and much more.

"Adding Personator to Dynamics CRM demonstrates our commitment to providing users with the tools to gain more knowledge about customers, helping improve revenue and minimize risk by validating global contact information," said Bud Walker, vice president of enterprise sales and strategy at Melissa Data, in a statement. "For Dynamics CRM users, the value is both immediate and long-term because only verified data enters the system. Not only are global customer communications uplifted from the start, but businesses also remain poised for the most powerful analytics based on long-term data accuracy and more complete information."

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