MarketSight Partners with Google Consumer Surveys

MarketSight has begun working with Google Consumer Surveys as an application programming interface development partner and has released the latest version of its Web-based data analysis and reporting solution, integrated with the Google Consumer Surveys platform.

Users can now connect their MarketSight and Google Consumer Surveys accounts and instantly view and analyze the data from their completed surveys using the MarketSight platform. Current Google Consumer Surveys users can now use MarketSight's solution to create rich crosstabs, perform statistical tests, create interactive charts and dashboards, and share results online.

As one of a select number of beta partners, MarketSight developed the integrated solution using the Google Consumer Surveys APIs. MarketSight is a featured partner on Google's Developer site.

"Google Consumer Surveys provides an incredible resource to market researchers and other marketing professionals looking for fast, representative answers to questions about their markets. The Google Consumer Surveys platform makes it very easy to create a survey and rapidly collect data at Google scale. Now, with our integrated solution, Google Consumer Surveys users can pull their survey data directly into MarketSight for analysis and presentation," MarketSight CEO Michael DeNitto said in a statement.

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