MaritzCX Previews PredictionCX and SocialCX

MaritzCX, a customer experience (CX) software and services company, today previewed PredictionCX to help businesses analyze known customer information and apply it to predict customer loyalty, and SocialCX to help CX pros manage and increase reviews on social media at the local/branch level.

MaritzCX created PredictionCX to give organizations greater opportunity to recover customers and drive financial returns from their customer experience program. PredictionCX provides a way to extrapolate information about customers who respond to surveys and apply it to those who do not.

MaritzCX is partnering with PurePredictive, a technology provider that uses artificial intelligence to automate machine learning, to deliver part of the PredictionCX solution. MaritzCX will then use its platform and services teams for the remaining analytics and reporting.

PredictionCX will be integrated into MaritzCX dashboards and case management to provide a strong customer recovery system through a closed-loop process.

SocialCX helps businesses influence their online reputation by encouraging everyday customers to generate positive reviews.

"SocialCX focuses on social media sources that contain the most useful information, like popular product review sites, and then uses a powerful MaritzCX text analytics engine to find, capture, and transform unstructured social media data into useful and relevant CX insights," said Mark Magee, vice president of product management at MaritzCX, in a statement. "Through the combination of SocialCX and PredictionCX, MaritzCX is the first to tackle these big problems for businesses and provide an integrated, holistic solution."

SocialCX will be available for purchase in the summer. PredictionCX is currently being offered through a limited, early-adopter program.

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