Madison Logic Enhances Journey Acceleration Integration with LinkedIn Ads

Madison Logic, an account-based marketing (ABM) platform provider, has introduced a LinkedIn Audiences integration in the latest release of Journey Acceleration within the ML Platform.

The integration allows marketers to share lists of accounts from ML Insights to LinkedIn Campaign Manager for LinkedIn ad targeting and to unify their ABM strategies across multiple channels.

With the new Journey Acceleration integration with LinkedIn ads, B2B marketers can optimize the account experience across the sales cycle through the following:

• Optimized account insights with ML Insights combined with data from marketing automation and CRM platforms to identify the accounts most likely to convert;
• Advanced cross-channel program activation to deliver personalized messaging and content on LinkedIn using any LinkedIn ad format  alongside ABM Content Syndication and ABM Display Advertising.
• Enhanced measurement and pipeline insights into how accounts are progressing through their journeys to target buying committees at each stage of the sales cycle.

"Today's buying environment requires enterprise marketers to engage the buying committee as they research solutions across the entire web, including LinkedIn as the dominant B2B social network," said Tom O'Regan, CEO of Madison Logic, in a statement. "By leveraging ML Insights to prioritize and engage accounts globally across multiple channels, marketers can now seamlessly activate a unified multichannel strategy to accelerate the sales cycle from within the ML Platform."

"The insights we've gained through our work with Madison Logic have helped shape how we approach developing our multichannel marketing strategies. The ML Platform's accessibility, LinkedIn integration, and analytics capabilities help us reach the right customers, tell more cohesive stories, prioritize what matters most to our customers, and improve the overall effectiveness of our campaigns," said David Velez, global head of social at Amazon Web Services, in a statement.

Madison Logic and LinkedIn customers also benefit from Madison Logic's LinkedIn Reporting and ROI integration as part of the ML Platform.

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