LoyaltyExpress Launches MarketingCentral on the Salesforce AppExchange

LoyaltyExpress has launched MarketingCentral on the Salesforce.com AppExchange, enabling mortgage and retail banking users to access a custom marketing store filled with sales flyers, brochures, emails, and direct mail, all without leaving Salesforce. LoyaltyExpress provides content creation, graphic design, and PDF/print/direct mail fulfillment all from within its own facility.

Retail banks and mortgage lenders can leverage Salesforce to access a private marketing store filled with custom content that can be used to dynamically create campaigns with built-in fulfillment (or personalize sales materials for download as high-resolution PDFs).

"We are very excited to bring MarketingCentral and our suite of services to our Salesforce customers," said Jeff Doyle, CEO of LoyaltyExpress, in a statement. "We have established the rigorous guidelines required to allow users to benefit from an easy-to-use service that integrates built-in APR calculators, social media, automated compliance workflows, licensing and disclaimer validations, and co-branding and audit trail management. This new app will help potential customers in the banking and mortgage space access custom marketing content."

"Companies are looking to transform the way they connect with customers, partners and employees to thrive in the age of the customer," said Kori O'Brien, senior vice president of app innovation partner sales at Salesforce.comm in a statement. "By leveraging the power of the Salesforce App Cloud, LoyaltyExpress provides customers with an exciting new way to access a marketing store of direct mail, email, and sales collateral."

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