Localytics Partners with Optimizely

Localytics, providers of a lifecycle engagement platform for mobile and Web apps, has partnered with Optimizely, providers of an  experience optimization platform, to help mobile marketers A/B test their apps. The integration also brings analytics and marketing features.

"Optimizely is committed to providing our customers with the ability to integrate with best of breed platforms," said Travis Bryant, vice president of sales and partners at Optimizely, in a statement. "We're excited to have Localytics join Optimizely's partner ecosystem to help our customers deliver better experiences online and on mobile."

Together, Localytics and Optimizely can provide customers with A/B testing, mobile analytics, targeting and multichannel marketing. Customers can also use this integration to perform complete funnel analysis based on test variations from Optimizely and then use Localytics' marketing features for push, in-app and email to target users with relevant and timely messages.

"The Localytics platform is built to optimize the app user lifecycle across all channels, combining analytics and marketing to drive a personalized app experience," said Brian Suthoff, chief strategy officer at Localytics, in a statement. "The integration with Optimizely will help our customers better understand what's working, and what's not, and leverage that data to understand the best way to engage users across channels."

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