Lob's Direct Mail Is Now Carbon-Neutral

Lob, a direct mail automation platform provider, today announced that all mail sent through its platform is now 100 percent carbon-neutral across its entire lifecycle.

"Mail is a powerful, longstanding marketing channel, but one that is paper-based. We realized there was a need and desire to make this vital form of communication more sustainable, which is what we've accomplished," said Christina Louie Dyer, head of social impact and sustainability at Lob.org, in a statement. "Mail is not going away, and we're proud to offer an opportunity for organizations to continue leveraging this treasured channel to connect in an eco-conscious way."

To make sustainable direct mail a reality, SCS Consulting Services supported Lob in developing and implementing its carbon-neutral strategy, from sourcing raw materials, to production best practices and disposal of mail.

"Lob's carbon-neutral direct mail will have major market impact for any and all businesses looking to lessen their carbon footprints," said Bonnie Holman, managing director of SCS Consulting Services, in a statement. "We are seeing a paradigm shift in companies across all industries and sizes increasingly seeking out opportunities to incorporate sustainable practices into the fabric of their businesses, so this is not only a big win for Lob but also their customers, partners, end recipients of the carbon-neutral mail pieces, and the industry as a whole."