LivePerson Releases LiveEngage Mobile App

LivePerson, a provider of digital messaging solutions, has launched the LiveEngage app, a mobile messaging platform that enables small and midsized businesses to deliver customer service from a mobile app.

The LiveEngage mobile app is also available via a new freemium program, providing small businesses with engagement tools at no cost.

"Consumers expect more personal interaction with small companies, yet these entrepreneurs are precisely the ones with the least available bandwidth for customer care," said LivePerson CEO Robert LoCascio in a statement. "LiveEngage gives those business owners the ability to deliver the level of support that consumers expect from resource-rich enterprise companies and still maintain the personal connections their businesses are built on."

The LiveEngage app is designed to streamline customer support channels—from messaging to live chat—into a singular mobile platform for business users.

"With the LiveEngage mobile app, I expect to see 60 percent more engagement with my customers because I'll be able to connect with them on the go, from the convenience of my mobile," said LiveEngage user Nii Akwei, digital strategist at Outlook Bench Group, in a statement.

LoCascio added, "Mobile communication is first and foremost about connection, and business owners who meet that consumer need will retain and win more customers." This trend and others were apparent in LivePerson's survey, which also revealed that one in four SMBs are doing half or more of their work on mobile, up from 13% last year.

Freemium users can now drive an unlimited number of engagements under one log-in. Those opting for additional users can upgrade for a small monthly fee. Brands can download the LiveEngage app via iTunes for iOS. The Android version of the app is currently planned for release in June.

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