LiveHive Releases Sales Collateral Analytics for Gmail

LiveHive, a provider of sales collateral analytics, today made its Insights solution available within Gmail for Google Apps users.

Sales professionals can now access LiveHive's sales collateral analytics capability for free from Google Gmail. LiveHive helps sales professionals accelerate deal closings by tracking file views and shares, identifying key decision-makers, and discovering which material elicits the most interest.

LiveHive dynamically identifies the most engaged sales prospects by analyzing common actions by sales prospects on sales collateral sent by the sales rep. When a sales rep responds to a customer inquiry or reaches out to a new prospect, she can reply via email and attach sales collateral documents and files as she would normally do in Gmail. LiveHive works within Google Gmail and automatically tracks all subsequent actions by recipients. LiveHive users can then see real-time insights and intelligence, including when and where the email is opened, who viewed the shared sales collateral, how much time viewers spend on each page, profiles of new viewers involved in the buying process, and much more.

"Email is still the best way for businesses to convey important information to their customers, but unfortunately most sales emails go unanswered," said Ramon Nunez, LiveHive's CEO, in a statement. "Businesses are investing in sales acceleration tools like LiveHive to provide their sales teams with insight into how the customer is engaging with sales collateral. Now Google Gmail users can get real-time analytics right from their inbox to increase efficiency and sales velocity."

LiveHive can be accessed from PCs and Macs as well as iOS and Android devices. The free version of LiveHive allows users to track up to five active prospects, with unlimited email or document views and shares. Users can upgrade to a paid subscription for $19.95 per user per month for unlimited sales prospects.

For the company, this is one more pivotal integration. It had already integrated Insights into Salesforce.com.

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