Lithium And Microsoft Form Strategic Alliance

Lithium Technologies and Microsoft have signed a strategic alliance agreement to integrate Lithium social interactions and community data into Microsoft Dynamics CRM.

The agreement extends Lithium's community platform to Microsoft Dynamics users and offers enterprises more capabilities and choice in their customer relationship management (CRM) needs. The close integration of Lithium community data within Microsoft Dynamics offers businesses greater insights from the wealth of customer signals embedded in communities.

"We are proud to be a strategic community partner for Microsoft Dynamics," Rob Tarkoff, president and CEO of Lithium Technologies, said in a statement. "Our customers want to extend the power of Total Community across their intelligence and data infrastructures. Working closely with Microsoft, we now make both possible for a much broader set of our customers and bring the power of our platform to businesses who rely on Microsoft Dynamics every day."

"As an established leader in social interactions and community data, Lithium is an ideal community partner for Microsoft Dynamics," said Bob Stutz, corporate vice president, Microsoft Dynamics CRM, in a statement. "Our customers rely on Dynamics CRM for insights and capabilities to help them better engage with their customers. Through this strategic alliance, we can now offer access to the rich customer data available in Lithium communities to enable organizations to take their digital and social efforts to the next level and better inform other marketing and service efforts throughout the enterprise."

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