Liferay Revamps Its Digital Experience Platform and Announces Two New Offerings
Liferay today launched the latest version of its Digital Experience Platform (DXP) and announced two new offerings, Liferay Commerce and Liferay Analytics Cloud.
Liferay DXP 7.1, which is immediately available, has two key features: personalized dynamic forms and flexible page creation. The forms are designed to enable businesses to deliver personalized experiences to their customer base. More specifically, conditional rules ensure forms to adjust automatically, showing or requiring certain fields based on responses, for example. Additionally, forms can be configured to send notifications when fields are completed, and a new API allows developers to create customized field types and rules and deploy them in Liferay.
Flexible page creation allows users to store page sections as “fragments,” which can be reused anywhere in their Liferay site. Technical users can use the Fragment Editor, a professional code editor, to create or edit fragments. Business users, meanwhile, can use the Page Editor to visually lay out page designs, save them as reusable templates, and create and add unstructured content. Development teams can create fragments using their preferred tools and import them into Liferay.
“We think that as our customers create these digital experiences on Liferay, we’re going to help them engage with their customers in a more personalized and intimate way, and be able to build that relationship and serve their customers better,” says Edwin Chung, Liferay vice president of product management.
Liferay Commerce, which is immediately available in select markets, aims to streamline B2B purchasing. It allows businesses to provide their customers with a single interface to view products, receive customized pricing, make purchases (and reorder with a single click), and assign permissions within their organizations. Its machine learning capabilities can help businesses understand their customers’ purchasing history, with the goal of making more informed decisions regarding inventory and warehouse management.
“The market trend is that the real growth in commerce is going to be around the B2B use case,” Chung says. “A lot of the innovation and experiences that were tailored for B2C, more of those experiences are being demanded in the B2B market. One of the things we wanted to do was be able to provide that bridge for B2B companies.”
Liferay Analytics Cloud, which is currently in beta and expected to be generally available in September, works with Liferay DXP to aggregate data into a comprehensive view of the customer and aims to help business users understand customer activity. Users can view individual activity history, engagement, and interest; understand audience behavior over time; and visualize traffic paths for source identification. “What we’re trying to do with the Liferay Analytics Cloud is aggregate data in a comprehensive view of the customer so that businesses can understand their customer activity and be able to use that information to improve the engagement and understand the interests of customers to be able to tailor better experiences for them,” Chung says.